Small Business and Business Software

What Is Small Business Saturday

What Is Small Business Saturday – It is difficult for small businesses to compete with the big ones. But that’s why Small Business Saturday exists.

American Express founded Small Business in 2010 to give small businesses and brick-and-mortar stores nationwide a special power and way to capture the attention of shoppers between Black Friday and Cyber ​​Monday. (Small Business Saturday will be held on Saturday, November 25 this year).

What Is Small Business Saturday

What Is Small Business Saturday

Since its inception, it has been a powerful opportunity to re-engage with customers and drive sales. Last year, 112 million shoppers participated in more than $15 billion in spending.

Small Business Saturday — Common Space Brewery

So, as the big day approaches, it’s important to take advantage of this special sales event. Think strategically and find ways to strengthen relationships and business throughout the year. Here are 21 Small Business Saturday ideas to get you started.

Don’t forget the easy stuff. Make sure your address and contact information is correct on your website and all social media profiles. You’d be surprised how many small businesses forget to update all their accounts as their business grows — and busy shoppers don’t even know you’ve opened a new location or have new hours.

And while you’re at it, view your site as a client, with all promotions visible and your registration process working properly. You should do these checks regularly, and at the same time as an annual holiday sales event like Small Business Saturday.

American Express does the hard work for you, offering free signs, email templates, web badges, posters and other marketing materials. Most of these materials can be downloaded, configured, and ready to use in minutes. Next year, see if you’re eligible to order a complete set of materials (you can access the initiative’s little Shop map).

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If you normally close at 5 p.m. expect to be open until 8 or 9 on Saturdays. Find out what events are happening in your city that night and plan accordingly so you can take advantage of the foot traffic, suggests marketing software company Vertical Response. If you change the hours of a shopping event, tell shoppers on social media and on your website.

Retrain staff to make a positive impact. Your ability to connect with your customers and create personalized experiences can help you stand out from the competition. According to a 2016 study, although people continue to shop online – nothing beats an in-store experience, so yours should be memorable. Work out scenarios you might have in your store over the weekend and give your employees the tools and words to help them solve problems and help customers who haven’t been in your store in a while.

Give people reasons to visit your store or events. Last year, shoppers in Oakland County, Michigan had a chance to win $5,000 thanks to a special promotion that allowed shoppers to send in photos of their receipts. Review your in-store incentives, such as raffles, by collecting contact information for your events and promotions throughout the year.

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What Is Small Business Saturday

You might be tempted to drop the prices Black Friday style — but don’t. Doorstep may work for big retailers like Walmart and Target, but that doesn’t mean your small business should do the same. Marcus Lemonis, host. CNBC finds that small businesses are advised to stay away from Black Friday discounts. Instead, remember that your market is coming to you for another reason—to support local businesses.

An A Z Guide To Hoboken + Jersey City Black Friday And Small Business Saturday Deals 2020

Collaborate with neighboring stores to give shoppers more reasons to visit. In South Dakota, Sioux Falls Downtown offers several deals, free services and experiences throughout the city. Last year, shoppers enjoyed free cups of espresso and a special art market – encouraging shoppers to make a day of the sales event and explore downtown.

By partnering with other merchants, you’ll likely receive free citywide advertising for signing up as a participating business. Find out what your local community is planning and be a part of it. These relationships can help you throughout the year.

In 2015, then-President Barack Obama Small Business stopped by a local bookstore and even shopped at a popsicle store in our nation’s capital. Although not all stores can host the president in their store, invite other local officials who can make your store a photo op. . welcome them and leave if you feel special.

Americans love to support small businesses, and some have created online communities to promote Small Business Saturday. Go to and search for terms like “small business meetup groups” and “small business Saturday groups” in your area. It’s free, so join to get your name and business associated with passionate and passionate people.

Small Business Saturday On Ferguson Ave. @ Participating Businesses Wood River Il

Small Business Saturday is a community event, so come along to celebrate other small businesses participating in the trade day. Retweeting them and sharing their social content is a great way to show your support. Chances are, they’ll return the favor.

Customers like to know where their money is going – especially if it’s for a good cause. Bubbly Paws, a Minnesota-based dog grooming and retail outlet, made a big splash on Small Business Saturday, in part because of promotions and partnerships with other stores, but also because they donate a portion of their sales to a local dog charity. . The company saw a huge increase in sales and found customers willing to buy and happy to know their money was helping dogs in need and their community.

Even if you have a product or service that doesn’t fall into the “holiday shopping” category, don’t. Even barbers on Staten Island are offering big shopping day discounts and promotions. By partnering with a trade event, businesses can take advantage of some of the free marketing available online and in local media.

What Is Small Business Saturday

Tell your store’s story on social media. Document your preparations for the big day and have your clients root for you. Snap photos of your displays, whet your appetite, and share pictures of your fastest-selling products and excited customers enjoying your store on Saturday.

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Escondido’s Small Business Saturday Offers Boost To Local Businesses

Don’t forget to add event hashtags to accompany your posts: #SmallBizSat, #ShopSmall and #SmallBusinessSaturday. In 2016, there were nearly 250,000 social media posts combined with #ShopSmall, #SmallBizSat and/or #DineSmall on Facebook, Instagram and Twitter, and more than 150,000 were posted on November 26th alone, so be a part of those conversations – and the day after the survey is over.

Go Digital Marketing recommends that small businesses update their PPC (pay per click) keywords so that their company name is at the top of customer searches. Change your keywords to show your latest offers and promotions, as well as your location.

Ask your customers to check you out on social media to tell their friends about your small business. Offer discounts or promotions for those who share their reviews on a platform like FourSquare, Yelp or Facebook. A 2015 Nielsen survey found that 83 percent of respondents trusted recommendations from their friends.

Ask customers to take photos of themselves enjoying their Small Business and post the photos to your social media accounts and tag your store. To continue the Small Business Saturday momentum, choose the most creative, funniest or funniest photos to win a special prize – winners can only return to your store during the holiday season.

Celebrate With Your Community This Small Business Saturday®

According to Kissmetrics research, 78 percent of mobile searches for information about local businesses lead to purchases. So, make sure your website is mobile friendly so the Saturday shopper can’t shop it and buy your products on a smartphone.

Start the day trading scene with a launch event. Invite VIP customers, even local celebrities, to your store and offer them food, drinks, a special discount or gift to make customers feel special and get them excited for the day.

Enjoy Small Business Saturday and Adventure. Cities from Anchorage, Alaska, to Fruita, Colorado, offered scavenger hunts last year—getting people to celebrate their cities and shop in the process. A bargain hunt can inspire customers to explore their city — and find stores like yours.

What Is Small Business Saturday

Combine Small Business Saturday with other holiday events in your city. This year, Boulder, Colorado will host carolers and offer rides on the Snowflake Express train for kids, as well as a visit from Santa on Small Business Saturday. Other cities have offered ice sculpture demonstrations

The Best Ways To Celebrate Small Business Saturday

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