Website Maintenance For Small Business – WHO SAYS YOU CAN’T RUN A BUSINESS WEBSITE? Today there are many small and business website development solutions like Wix, WordPress, Weebly, Squarespace, GoDaddy, WebFlow and more.
These solutions offer everything from domain name registration, web hosting and custom design templates to SEO optimization and marketing automation.
Website Maintenance For Small Business
It all sounds good until you realize that you can’t move your site to another host as your business grows. In other words, if you want to move, you will have to create a new site.
Web Design & Digital
That being said, you always run the risk of paying more, while losing your online brand identity, if the website development solutions decide to raise their prices!
You run the risk of limiting your online business to the capabilities of the template you choose.
For example, executing a conversion rate optimization (CRO) tactic, such as placing a call-to-action (CTA) or testing a page, or making major changes to the overall design is as difficult.
This is very limited in terms of marketing and leaves little room for your online business to grow and develop.
WordPress Website Maintenance
We recommend small businesses build websites on a content management system (CMS) like WordPress.org to save on ongoing costs. Make individual decisions about domain name, website hosting, website marketing, content optimization or automation.
Small businesses require websites for various marketing and sales purposes, such as CMS information, appointment booking integration, Woo-Commerce/Shopify setup, membership websites, SaaS product, or custom product specification pages.
In a fast-paced business environment, a small business website requires frequent updates, and a basic template is limiting. More often than not, small business website maintenance costs remain higher in the form of hidden costs than when they started.
In this section, we look at different ways for small businesses to capture the costs of maintaining websites. How much you spend on each category depends on your business needs.
Website Maintenance Services Plan $39.95 Unlimited Updates
The bottom line is that investing in professionals can really save your website growth and save you money!
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Manav Gupta is a staff copywriter at Small Business Web, who works to create useful content for digital marketing, branding, web development professionals and enthusiasts. Prior to joining Small Business Web, Manav was responsible for the management and execution of everything from promotional materials to web content, sales copy and letters, business proposals, sales plans and training manuals. Maintaining a website can help small businesses expand their online presence and ultimately increase their customer base and sales.
According to a 2018 Salesforce study, the majority, or 87%, of U.S. shoppers researched a product online before “viewing” or purchasing it. Despite the widespread use of the Internet by consumers, surprisingly, one-third of small and medium-sized businesses or small and medium-sized businesses do not have a website. And for those who did, 21% had low traffic, and 43% suggested they needed to improve their slow or unresponsive site.
Website Maintenance Services
One of the most common mistakes small and medium-sized businesses make is to think that maintaining their website is enough to increase their online presence. If you don’t maintain your website, it can often crash and eventually die. But before it finally disappears, it will either slow down, stop attracting traffic/customers, or worse, get hijacked by malware that can harm your business and customer data. Also, Google and other search engines will stop showing you in their search results because their algorithm favors websites with updated content. Not keeping your software and plugins up-to-date can also lead to a poor user experience (eg buttons don’t work properly), which Google penalizes severely.
Eric Leigh, CEO of LOJO Marketing, a digital marketing and SEO company specializing in small and local businesses, explains that maintaining a website should include the following tasks:
Web hosting is a service that allows companies to host their websites on the Internet. “Host” provides services and technologies for viewing and accessing the Website.
One way to look at web hosting is that it’s like a landlord renting an apartment to you. The host is your website, the host is the technology and services that make your website available on the Internet, and the host is your web hosting provider.
Ideal Website Design Affordable Website Design And Maintenance For Small Business
The only way for companies to survive is to adapt to the changing business environment and consumer mood and behavior. The same principle applies to websites that require constant theme updates.
Website security is a proactive measure that protects your business and customer information (such as bank account, address, and personal information) from malicious cyber attacks. The best way to protect your sensitive data is to purchase an SSL certificate that you can install on your hosting server. With recent updates to Google’s algorithm, an SSL certificate is no longer recommended, but required. If a website doesn’t have SSL, it not only warns users, but also shows them in search results. In addition, websites that accept credit card information must comply with payment card industry standards that require an SSL certificate.
This includes checking your website for broken links (web pages that users can’t access), checking the accuracy of information (office address, contact details, product prices, etc.) and making sure everything is working. Forms and Ordering Processes. A general check should also include checking for software updates to make sure your website is secure, fast loading, responsive and most importantly user friendly.
While blogging isn’t traditionally considered part of website maintenance, it’s still a great addition to your site because it can drive search traffic to your business, increase your reputation and relevance, and strengthen your brand. In addition, creating new content means more pages on your website will be indexed, which helps your business rank higher in Google search results. Blogging can also help you manage your online presence and strengthen your brand. For example, if you make clothing aimed at yuppies, the best way to reach this market segment is to create content that reflects their lifestyle and values.
Average Cost Of A Website For A Small Business In 2022
Like a blog, the key metric reviews aren’t considered part of a website’s “core” operation, in today’s competitive market, it’s a powerful tool to help grow your customer base and ultimately increase sales. How can you adapt to changing consumer sentiment and the business landscape if you don’t know where you stand?
While there is no definitive answer as to which is right for the business, for the majority of SMBs, outsourcing website maintenance is more cost effective than having your own team. This is especially true for companies with limited marketing budgets. When you work with a reputable agency, outsourcing website maintenance, hiring, training, and other financial obligations comes with more benefits than having your own team.
Partnering with a reputable service provider also allows access to highly qualified professionals at a fraction of the cost. Visit LOJO Marketing or contact us at (916) 303-4080 to learn more about our website maintenance services and a variety of plans designed specifically for small businesses and individual owners.
My deepest passion is learning and teaching. I originally wanted to be a Spanish professor, but fell in love with the never-ending evolution of technology and business. Working for a large corporation, working with 300+ businesses over the past years, supporting web and technology solutions across multiple industries, I carry a heavy tool belt with a full arsenal. I like the challenge. I love creating architectural maps and using the tools to bring them to life.
A Visual Guide To Small Business Websites
My wife and boys are my inspiration. God has given me wonderful growth experiences over the years. You name it and I feel like I’m living it. I look forward to future growth opportunities for both personal and business.
I believe everything happens for a reason. We are all here to learn and grow. Fortunately, each of us is strong and has the ability to help each other overcome challenges during our journey.
After graduating from Brigham Young University in Hawaii with a BA in Political Science in 2012, I moved back to California and started working at LOJO. I love everything related to technology, so LOJO was the perfect place for me. I am a fast learner and love to solve most hosting/email problems. I am committed to providing excellent customer service and helping our customers get to the root of any problem they may have because knowledge is power!
I also follow all marketing accounts. I’m behind the scenes and everything is done on time and with the help of the marketing team