Small Business Saturday Instagram Captions – Each year, the holiday season provides small businesses with many sales opportunities to generate revenue. Sandwiched between Black Friday and Cyber Monday, Small Business Saturday is a unique opportunity for small and medium-sized businesses. With the right ads and strategies, you can attract new customers, strengthen relationships with your community, and give your revenue a positive boost.
In this post, we’ll explain why participating in Small Business Saturday is a no-brainer. We’ll also give you a step-by-step guide on how to make your Little Saturday ad a success.
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Small Business Saturday was first launched by American Express in 2010 and has been sponsored by the Small Business Administration (SBA) since 2015. The idea is to encourage people to support small businesses by shopping at local and independent shops. In return, customers enjoy special offers and exclusive sales.
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Most businesses can’t compete with the big companies on price, especially during the holiday season. Therefore, giving local small businesses a day to shop gives them the opportunity to share knowledge during the most important time of the year for consumers.
Now a special event during the American holiday season, Small Business Saturday has reached other countries, including the United Kingdom, Australia and Canada.
Small Business Saturday usually occurs on the Saturday after Friday. Small Business Saturday 2021 falls on Saturday, November 27.
With an estimated 31.7 million small and medium-sized businesses in the country—more than 99% of all businesses—it’s no secret that small businesses are the lifeblood of the American economy.
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But for many of these businesses, the last two years have been very difficult. Not surprisingly, about 67% of US small and medium-sized businesses said the COVID-19 pandemic has affected their business.
The good news is that in response to these tough economic times, there is a great deal of public support for small and medium-sized businesses across the country. In fact, 83% of consumers say they’re willing to pay a little extra if it means supporting a local small business.
We see more evidence of this when we look at the success of Small Business Saturday last year. In 2020, US consumers spent $19.8 billion during the event, and about 56% of them made their purchases online.
So if you have a small business, this is one of the things you want to get involved with.
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As with any holiday shopping event, preparing for Small Business Saturday involves a fair amount of planning and creativity. There are many other businesses involved, so you need to make a good plan to stay ahead of the pack.
Before proceeding with your promotions, make sure you streamline your business processes. This means identifying anything that affects your customer experience and implementing improvements now so customers aren’t disappointed when the big day comes.
A significant percentage of small business Saturday shoppers do their shopping online, so your website needs to be in good shape. This ensures that customers have no problems browsing your site or making a purchase.
Don’t have a website for your business? You can easily build one using the no-code, drag-and-drop Website Builder. Or create a landing page to promote your Small Business Saturday offer and tell customers how they can take advantage.
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If all goes according to plan, by November 27th you will have customers coming into your store. But before that happens, you need to make sure you have enough inventory to meet the growing demand for your products.
Whether you’re looking to increase sales online or in-store, these steps will help you manage your search:
As your in-store and online traffic grows, so will the number of customer inquiries you receive. By improving your customer service, you improve your sales. After all, Small Business Saturday is all about building relationships with new customers – first impressions are everything.
While most customers don’t need extra incentives to participate in Small Business Saturday, you need to offer something special to increase your traffic.
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As with other seasonal sales, customers look for special offers not available at other times of the year. So think about what deals you can offer that are attractive to your customers and relevant to you from a business perspective.
You can find more marketing tips that can’t be ignored by checking out our 15 Holiday Marketing Tips for Small Businesses.
Once you’ve decided what deals to offer, the next step is to create a promotional plan to reach as many people as possible.
One of the easiest ways to let customers know you’re participating in Small Business Saturday is to sign up for the American Express Shop Small Studio marketing campaign. This free package gives you a collection of exclusive marketing tools, including:
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If you run a brick and mortar business, be sure to let customers know about the event by posting a sign outside your store. You can also put up posters in your store window and hand out flyers to anyone who shops with you.
Chances are local news and publications will be eager to publicize any business participating in Small Business Saturday. But it’s important to be aware of this rather than waiting for it to come to you.
Contact local bloggers or writers and let them know what you have planned for the big day. Ask if they can give you an interview before the event or at least list you as one of the local businesses participating.
If you have room in your marketing budget, get the word out about your Small Business Saturday plans by doing some local advertising. You can pay for targeted advertising on Facebook and Instagram (or LinkedIn if you’re a B2B company), run a Google AdWords campaign, or simply pay for an ad in your local newspaper.
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It goes without saying that before Small Business Saturday you should be posting a lot of content to highlight your offers and events.
But if you’re looking for a tactic that will allow you to reach a wider audience, consider running a social media contest or giveaway.
The best strategy is to design a contest that asks participants to join your content or share for a chance to win. Some great giveaway ideas include likes/comments to win, shares/retweets to win, photo caption contests, and top winner giveaways.
This is a great example of a social media campaign created by user and yoga teacher, Gloria Latham.
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Promoting your offers in an email newsletter is one of the most effective ways to drive people to your store, period. After all, these are people who have already shown interest in your business and many of them will be repeat customers. Remember, there are consumers who spend 31% more on average on new products!
In addition to creating a custom landing page for your Small Business Saturday Deals, you can use it to create pop-ups and banners that appear anywhere on your website. This ensures that none of your visitors miss out on your promotions.
Small Business Saturday is a great opportunity to get involved in your community. Here are some ways you can partner with other businesses and show your support for organizations in your area.
Small Business Saturday is a great time to offer support to other businesses in your area. Not only does it help your community, but acts of generosity often pay off and can boost your reputation.
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There is no better way to show that you are invested in your community than by supporting a local charity. Partner with a charity you love and let customers know that a percentage of what they spend in your store on Small Business Saturday will be donated to the important cause.
Many towns and cities have Small Business Saturdays to allow local merchants to work together to promote their businesses.
After a small business sabbatical, put your foot down and take steps to nurture all the new client relationships you’ve created. After all, once you get a new customer, the next thing is to keep them.
Don’t forget to capture the email addresses of your new customers so you can stay in touch. This allows you to notify them directly of any future sales they may be interested in. To keep your email list especially happy, consider offering them special offers from time to time. This may include early registration, free coupons or discounts.
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Sometimes the best way to show customers you appreciate them is with a good old-fashioned “thank you.” Showing appreciation lets customers know you value their business, an important part of promoting customer loyalty. After Small Business Saturday is over, thank your customers and be sure to tell them how much money they helped you raise (if you work with love).
This is an example of a heartfelt “thank you” from the CBD ACTIV8 company that led to positive word of mouth.
@CBDOilSite @HustlerIG Impressed. Not only did it arrive quickly, but the packaging, the special thank you note and the free gift show that I am being cared for by a company. Plus it feels good on my skin, which is important
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