Shop Small Business Saturday Logo – Small Business Saturday can be a banner day for your business every year. Sandwiched between Black Friday and Cyber Monday, the Saturday after Thanksgiving is set aside to celebrate local small businesses and encourage consumers to support them throughout the year.
American Express launched the shopping holiday in 2010 when small businesses were struggling as a result of the recession. In 2011, the small shop movement grew, with local officials promoting Small Business Saturday and the US Senate passing a resolution endorsing the day.
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The holiday began to take off in 2012 when American Express began focusing more on encouraging small business owners to promote their businesses. They introduced free marketing materials to small business owners to raise awareness of the initiative.
Small Business Saturday 2020: The Small Company’s Time To Shine
On Small Business Saturday 2017, 43 percent — nearly four in 10 Americans — shopped or ate locally that day, according to American Express and the National Federation of Independent Business. Purchases made by these 108 million shoppers totaled $12.9 billion. 90 percent of consumers believe that Small Business Saturdays have a positive impact on their local community.
Last year in 2018, American Express and NFIB reported that 104 million shoppers spent $17.8 billion supporting their local small businesses. Along with this, 70 percent of American adults said they are aware of Small Business Saturday. More and more Americans are becoming aware of the event and using it as a way to support small businesses in their communities.
It’s easy to overlook small businesses, especially as large national chains pop up in your neighborhood. However, the truth is that there are about 29.6 million small businesses in the United States. Of these almost 30 million companies, they employ approximately 57.9 million people. This means that small businesses employ more than 50 percent of the working population.
As you can see, small businesses play such a large role in the growth of a local economy because our communities thrive when our small businesses thrive. Shopping small is the best way to support local businesses. Who wants to help a corporate millionaire buy another yacht when you can help a local store owner put his son or daughter through college? We don’t know about you, but we’d love to support the latter.
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Luckily for you small business owners out there, you don’t have to endure a tedious registration process to participate in Small Business Saturday.
It’s as simple as downloading the free resources and other marketing materials that American Express offers from their website. You can use these materials for social media accounts and customize other valuable assets like posters or email templates. All you have to do is answer a few questions and you’re ready to start promoting.
Every holiday season, the number of customers making their purchases online increases. This trend also applies to small businesses that shop on Saturday. In 2018, 41 percent of customers reported shopping online, up 6 percent from 2017.
Make sure you’re ready for small online shoppers by updating your site to reflect the latest promotions. This is also a good time to make changes that make your site easier to navigate and more user-friendly, whether customers are shopping from their computers, tablets or smartphones. Don’t let a clunky website turn off enthusiastic online holiday shoppers.
Small Business Saturday: Business Resources & Marketing Materials
Even if you don’t use your small business website for e-commerce, brick-and-mortar businesses can use their online presence on Small Business Saturday. Make sure people browsing the web can easily find your hours and contact information so they know when they can stop by your store. Don’t take all your digital information for granted – small business owners are busy people, and things like updating business hours for a special shopping event can slip through the cracks.
You want to update your information in Google My Business so that people using Google Search can instantly find your address, phone number, hours of operation, and other useful information. You may also want to enable messaging so customers can send inquiries directly to your phone.
In addition to Google, Yelp is another modern search tool that consumers use to find local businesses. So you’ll want to make sure you’ve claimed your business on Yelp and updated all relevant business information. What’s more, Google and Yelp both let you add photos and videos, so you might want to include something that feels like a vacation.
Finally, you can write a Small Business Saturday blog post about your city and use it as part of your inbound marketing campaign. This initiative can increase organic traffic to your website – which can lead to increased traffic to your storefront.
City Of Indio
For any small business owner looking to reach the masses, social media is the resource you need. One in three Internet users say they visit social networks when looking for more information about a company or brand.
With more and more consumers turning to social media to research companies, find product information and read customer reviews, you want to make sure your social pages and profiles are up to date.
Not only do you want to make sure your basic business information is current, but you also want to have fresh posts and images. You can create a social media content calendar leading up to Small Business Saturday to build excitement and let followers know you’re a participating merchant.
When posting, use hashtags including #SmallBusinessSaturday, #SmallBizSat and #ShopSmall to help increase visibility. You may want to create a custom hashtag to drive engagement and encourage customers to share your holiday event photos and other types of user-generated content using the unique hashtag.
Small Business Saturday: Your 5 Step Guide To Success
Although social channels are popular, this does not mean that traditional advertising is dead. Even if you’re on a tight budget, Small Business Saturday is an event worth the advertising investment. Get the message out in local newspapers, radio and TV. Media companies often have packages that make advertising more affordable for small businesses, so check your local options.
It may be a good idea to see if you can place billboards in your neighborhood or advertise billboards in a highly visible location. These tactics help reach your local audience as they pass by on their daily commute.
Finally, avoid the power of one-page flyers and brochures. Partner with other local businesses that want to store your company’s marketing materials through their cash registers for customers.
See also: 11 Smart (and Cheap) Small Business Marketing Ideas 4. Take advantage of free resources and partnerships
Make A Big Impact; Shop Small On Small Business Saturday And Throughout This Holiday Season
Speaking of partnerships, Amex continues to be a leading partner for small businesses and offers a variety of resources you can use to kick off the holiday shopping season.
Some resources from American Express include customizable materials, an event planning checklist and an event flyer template, as well as ideas and videos to inspire creative ways to do your part to keep America shopping less.
You can find resources from the US Small Business Administration, including advice on marketing on a budget and how to get the most out of a holiday event.
One of the great things about Small Business Saturday is that you don’t go into it alone. By partnering with other businesses in your area, you can multiply your marketing reach, develop effective cross-promotion, and build a strong sense of community that your customers value.
Mary Iverson, 1xrun, Juxtapoz + American Express Team Up For Small Business Saturday
Contact your local chamber of commerce or business association to make the connections you need and learn about local promotional opportunities. You can also find online groups that can offer advice and inspiration.
If this is your first Small Business Saturday as a business owner, this section does not apply to you this year. Still, it’s worth reading and remembering for next year and beyond.
Your point of sale system is undoubtedly an integral part of your retail business. From ring sales to tracking inventory, labor costs, and tracking your most loyal customers, a POS system is essential for any brick-and-mortar business—especially a retail store.
Not only does your POS system help you manage your day-to-day operations, it also provides a range of historical data and reporting capabilities to help you make smarter, data-driven decisions. What is e.g. the key factor in predicting sales revenue? Bingo, historical data!
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As you prepare for this year’s Small Business Saturday, look back at previous years’ reports to help make these projections. Here are some questions to ask yourself:
Answering these questions will help you get an idea of the budget and set benchmarks for this year’s event. For example, historical data can show you when to schedule staff so your customers have the support they need and salespeople aren’t stuck in slow times.
POS reports can help you more accurately project sales volume and which items will be hot this year, so you can ensure you have the right products in stock and the right quantities on hand.
As shoppers support you in large numbers
Small Business Saturday November 25th
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