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Shipping 101 For Small Businesses

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E-commerce has changed the way people shop, and COVID-19 has changed things again – and even faster. The pandemic accelerated the shift from physical shopping to digital shopping by about five years.[1]

Shipping 101 For Small Businesses

Shipping 101 For Small Businesses

For small businesses and companies, these changes in customer behavior are challenging when it comes to one of the most important logistics operations of all: delivery. In a large market, shipping is one of the best ways for businesses to stand out from the competition, meet or exceed customer needs, and save money.

How Covid 19 Changed Small Businesses’ Shipping Options

For more than a third of small and large e-commerce businesses, COVID-19 has led to more sales, but for a larger half, it has led to more delays.[2] The former doesn’t necessarily mean the latter, however, if it meets the expectations of the consumer.

During the pandemic, customers demand interactive customer service, more options, and above all, faster turnaround times. In other words: faster delivery.

Seventy-two percent of consumers have no preference for the carrier and make decisions based on speed and cost.[3] But this does not mean that the same day and the next day are normal. Only 0.5% of customers expect same-day or next-day delivery, with 44% expecting to receive their online order within three to five days.[4]

Consumers no longer want free shipping. They care – and change their buying behavior accordingly. A quarter of consumers will only shop at digital stores with free shipping, while more than 40% say they want it (but paying for shipping isn’t consumer).[5]

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While many consumers are choosing traditional delivery methods, COVID-19 has led to an increase in delivery options and delivery options [6]. Forty-three percent of consumers have tried online, pick-up-in-store (BOPIS), while 35% have ordered online and used a retail or sales service for photographing a person.[7] Consumers believe that receiving a product for same-day delivery is the most important factor in determining their satisfaction with in-store pickup.

These options aren’t just for consumers – they can be a boon for small businesses that offer them. In fact, 40% of Americans have tried a new shopping method since the onset of COVID-19.[9] Sixty percent of customers who tried BOPIS intend to continue using the service after a stroke, and many said the same about restaurant delivery (42%) , food (49%) and food boxes (53%). [10]

Return information is very important for customers. It can help win them over or hurt their perception of an entire business. Seventy-six percent of previous customers who had a smooth return experience would buy from that company again, while 33% of current customers with a difficult or frustrating experience would not buy from that company again.[11] ]

Shipping 101 For Small Businesses

Although COVID-19 has changed e-commerce, it has not changed the attitude of consumers towards returns: they do not want to pay.

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51% of consumers say they would not make an e-commerce purchase in the first place if they had to pay for returns.[12]

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To increase conversions, it helps to know your customers’ expectations regarding shipping options and payments. A/B testing can reveal which shipping and payment options are more effective at driving conversions, while heatmap software can help you find your landing page. from the eyes of your customers.

To increase average order value (AOV), consider offering promotions such as free standard shipping on small orders or free expedited shipping when certain orders are fulfilled. price threshold. Shipping costs are out of your reach, but this plan will help cover them.

To increase your target audience, offer to send to new locations and potential customers. Use social media and search engine optimization (SEO) to promote your increased potential.

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To keep costs down, you have many options. You can increase product prices, pay the cost of shipping outside your borders, offer promotions, use other services of major carriers and more.

Although small businesses can handle transportation in-house, small businesses are more prone to logistical problems, such as compliance. It can be a difficult bottleneck when expanding your business.

First, allocate resources to build your implementation system. Having a proper fulfillment process, along with a well-maintained facility, can lead to more customers down the line.

Shipping 101 For Small Businesses

Ninety-six percent of customers who were satisfied with the return process said they would buy from the company again.[14] By communicating your return policy directly from the beginning of the customer experience, there’s a good chance you’ll end up with fewer returns later on.

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Great for cost-conscious small businesses, it’s important to understand your shipments — big or small ships, whether you’re going near or far, on-time or not, etc. – before comparing carriers. It can help you save money in the end.

Regardless of your specific situation, there’s a good chance that USPS is the right small business shipping option for you.[15] Key benefits of working with USPS include:

For businesses looking to optimize their financial management options, the key is to do your homework. Think deeply about your personal shipping characteristics and your unique business goals when planning your shipping plan. Research your customers and their buying habits, then use the data to develop a deeper understanding of them.

When you keep these important things in mind, you can increase your profit margins by saving money on shipping – and keep your customers happy at the same time.

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Your shipping process can have a huge impact on your bottom line. Here are some tips and tricks to increase efficiency, perform invoice checks and more. Start your free trial, then enjoy 3 months of $1/month when you sign up for a monthly Basic or Starter plan.

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Shipping 101 For Small Businesses

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Shipping 101: Small Business Shipping Tips

You work hard to make sure your customers have a great experience. Accept photos, edit your store, and write emails, with the goal of leaving your customers happy.

But you may always ask “how do I send my products to customers”. E-commerce shipping is an important part of your business. This is where the customer can see your product in person, and it can represent a great value to your business, depending on your ecommerceshipping strategy.

In this guide, we’ll go over shipping planning, product packaging, using popular carriers, tracking and insurance, reducing your shipping costs, and shipping options for consolidation. ships.

When you ship with Shipping, you can access pre-negotiated rates with carriers in the US, Canada and Australia and can manage your entire process and handling in one place.

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There are several reasons to establish a basis for balance when you send products to your customers. Although you can come back and change each of these later as you learn more, these are the main decisions and steps that will make your top boat design.

💡 TIP: Communicating the speed of delivery to your customers can help improve traffic conversion, provide clarity and transparency, and increase customer confidence. customer. Learn more about adding shipping speed directly from your Admin.

Before you start shipping e-commerce orders, you need to decide on your shipping cost plan. There are many common methods, but your choice will always be informed by your business values.

Shipping 101 For Small Businesses

Offering your customers free shipping is one of the best ways to reduce cart abandonment. However, as you might expect, shipping isn’t free. Someone always has to pay. For free shipping, you have several options.

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Additionally, you can try to offer free shipping at a lower price. This plan can help reduce shipping costs by helping to increase the average order size, but you’ll still be paying from your limits. So, no

Another good shipping strategy is to pay real-time shipping rates for shipping. If you use it as your e-commerce platform, you can use e-commerce shipping integrations to work in real time with different carriers like USPS and Canada Post (between etc.) to display live shipping options and prices from various carriers. This allows your customers to choose and pay for the exact service they want.

A popular option is to offer secure shipping. The best practice for this option is to try and make sure you don’t underestimate or overestimate your customer base. Flat rate shipping is best if you have a regular product line of items that are the same size and weight. Selling different products with different sizes and weights can be difficult and less efficient.

Another way to think about it is local shipping. This is a great option for small businesses looking to provide an easy and reliable way to their local customers. When you hang up

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