Small Business and Business Software

Outsourcing Marketing For Small Business

Outsourcing Marketing For Small Business – So you decided to outsource your marketing. Excellent! But like many others, you may be wondering, “Which is better for my small business – a freelancer or an agency?”

Running a business is hard, and many small business owners face the added challenge of managing the line, day-to-day operations, finance, customer service, sales, and—don’t forget—promoting the business!

Outsourcing Marketing For Small Business

Outsourcing Marketing For Small Business

If you don’t want to hire a permanent marketing staff or you need extra work for a specific project, then outsourcing is a great solution for your business. So where do you start?

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There are already some great articles on this topic where bloggers have made compelling arguments for and against marketing outsourcing to agencies and freelancers. However, I plan to present this a little differently to take the stress out of the research. I’ll take a look at the most common small business scenarios or marketing requirements and cover each one to help you decide which option is right for you.

One last thing. All my opinions are based on actual results from working with two agencies, national campaigns for smaller projects, and independent freelancers or consultants.

If your business is new, you will need a lot of design elements; from logos to websites, from business cards to company names. If you’re in the early stages of starting a business, I always recommend seeking advice and guidance from any marketing or creative professional – whether freelance or agency.

A professional can help you assess the market in which your business competes and thereby create a strong and competitive business identity.

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Agency: Successful agencies can do excellent work. This is primarily due to the collaborative approach applied to individual projects. Also, a good agency attracts and retains talent, which means a team of brilliant minds will contribute to a single project.

Freelancer: Most freelancers specialize in a specific field; be it logo design, social media marketing or copywriting. So, if you’re looking for a fully integrated marketing campaign that requires complete planning and attention to detail in every marketing phase, an agency may be the best choice.

However, if you really want the best talent, you can hire individual freelancers to contribute to every aspect of your marketing mix, but you need to have a solid understanding of what it takes to achieve your marketing goals. , and a lot of project management.

Outsourcing Marketing For Small Business

On the flip side, I worked with many freelancers who managed the entire project from start to finish and were able to delegate certain tasks to other freelancers in their circle.

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Urgent help is needed. Whether it’s writing a 500-word article, resizing images, helping with a presentation or soundchecking, there will always be someone willing and able, but who will be most likely to help you – a freelancer or an agency?

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Agency: Agencies have many different clients on their books, and projects and schedules will be organized days or weeks in advance. Yes, they can be flexible, but if you don’t have an established working relationship with the agency you’re contacting, the answer is likely to be “sorry, we can’t do that.”

Also, if there is no guarantee of follow-up, agencies may see “one-off” work as somewhat of a lost advantage due to internal processes (client briefing, work assignment, sign-off, internal review, billing). compared to actual work.

Freelancer: By comparison, a freelancer is free of cumbersome processes and policies, and when I get the odd call at 4pm like I do – kids permitting – I rarely turn a person down. For a freelancer, smaller “one-off” jobs are just as important as larger, ongoing projects, as they can often be the start of a long-term business relationship. In short, a freelancer is always more likely to have better availability and flexibility.

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If you’re a small business looking to optimize your website for search engine visibility, you’ll be tempted to choose one of the agencies that appear at the top of Google’s search results (and you can’t blame them for trying to save time). ). However, this is not necessarily a proof of their SEO skills, but rather a sign of a large marketing budget to spend on advertising. Instead, skip the ads and see who’s in the organic results.

Agency: Agencies are talented; web developers, professional AdWords campaigners and account managers for your technical needs. They will also undoubtedly use sophisticated software to crawl, measure and report on your site. But not so fast!

Of course, not all agencies are the same. However, if you are a new or small business with a limited budget, a freelancer for SEO may be a better option. I personally charge by the hour (or project budget) certain SEO tasks that are compiled into a customized report when you request a free initial site health assessment. The results are generated organically and offer realistic strategies for sustainable growth, taking into account your overall business goals.

Outsourcing Marketing For Small Business

Freelance: SEO freelancers also invest in a tool to run audits and track progress. I personally use WooRank, it’s super powerful, full of technical features and useful knowledge, and has a great SERP/keyword feature.

Reasons Small Businesses Outsource Marketing

All in all “you get what you pay for”. But in this argument, that doesn’t mean you won’t get a return on investment if you spend less on outsourcing your marketing. Let’s see.

Agency: At the risk of repeating myself, agencies are a mixed bag of skills and diverse talents who work together to produce quality work that is sure to add value to your business. This means you’ll pay a higher price for other services like account management, project management, reporting, and you may even find a small retention fee on your bill. If you go with an agency, you will definitely pay more.

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Freelancer: Freelancers, on the other hand, are paid by the project (which usually means negotiating a flat rate for the entire project), by the hour or by the day. While freelancing rates vary wildly based on skill level, experience and field of expertise, freelancing is likely to be the cheaper option with significantly lower overhead.

Publishing regular content is essential for any business with an online presence. See the benefits of content production and other online marketing tactics here. If you own your own business, you are undoubtedly an expert in your field, and with that much knowledge and experience, your audience is sure to hear about you. That’s why it’s tempting to create content yourself, but outsourcing this type of work can have many benefits:

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Agency: White papers, podcasts, infographics, blog posts, ebooks and more. Many agencies specializing in content marketing offer a wide range of services, including If you choose an agency for this type of output, most will charge a retainer fee to manage the continued growth of your content, but this is also an advantage. If you want to hand over the full responsibility of content marketing, an agency has more resources (manpower) to manage multiple large accounts and must be able to consistently produce well-written, insightful content that leaves audiences wanting more.

Freelancer: There are freelancers who can offer this as well, but it’s more likely that the freelancer will specialize in producing a specific “what” or will be willing to run a campaign for a period of time. In general, most freelancers have a niche – a blog, an article, a press release – and produce the necessary merchandise, so you need to understand what you want, when and where you plan to distribute it. She

Hopefully you are no longer in the dark. If you’re wondering who to outsource your marketing projects to, I hope the 5 scenarios above will help you. In short, it all comes down to two main factors that a small business or sole proprietor can determine.

Outsourcing Marketing For Small Business

In my experience, small businesses operate in a reactive environment, so they need suppliers who can provide a personal, cost-effective and flexible service. Agencies with many clients find it difficult to squeeze in what they consider mundane work because they have a predetermined schedule. On the other hand, freelancers are flexible and able to respond to your requests (but maybe

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