Outsourced Marketing For Small Business – Marketing is…well…it’s a lot of work. If you’re a small business owner without a marketing team, finding the time to do everything you need to do to market your business can definitely be a challenge. Is it social media? Content creation? Landing pages? SEO? Email? All of these channels – while extremely useful for your marketing – can add up to a lot of work. Not surprisingly, according to the Harvard Business Review, 53% of marketing executives surveyed plan to outsource their marketing. But sometimes it’s hard to know when it makes sense to outsource your marketing tasks to an agency or contractor, and when to hire a team to do it for you. Fortunately, the folks at Mavenlink have created a flowchart to help you weigh your options and take into account specific variables like your business size, costs, skills, and industry knowledge. Follow their recommendations, and if you think you could use the help of an outside team, feel free to visit HubSpot’s Services Marketplace. Help you with your business — or a specific marketing channel. (Click on the flowchart to enlarge.) Do you have an in-house team dedicated to rock star marketing, or do you rely on a specialized agency for your marketing programs? Maybe it’s a combination of the two?
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Outsourced Marketing For Small Business
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This guide will help you decide why you should outsource, what aspects of your small business marketing you should outsource, and the pros and cons of doing so.
Marketing is all about making your products or services attractive to potential customers, and that takes a lot of work. Not every small business has the bandwidth to handle the day-to-day operations and marketing of the business, so hiring an outside sales and marketing company is a good solution.
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Hiring a marketing agency can be expensive, but it doesn’t have to break the bank. Even the smallest cities have at least one social media management business. Let’s find out more details.
Hiring a web designer, photographer, printer, or social media manager are all ways to outsource your marketing. These experts can take aspects of your business off your hands. If you’re lucky, you’ll find a marketing company that can handle all of your marketing needs, but for small and local businesses, this may or may not be necessary.
You may have a million reasons to outsource your marketing, but think seriously about them before you open your wallet. Below are the most common and best reasons to outsource marketing.
Most small businesses operate with fewer than five employees. Sometimes the business owner or owners run the whole show. They are unlikely to have time to worry about marketing materials. So marketing either ends up elsewhere, doesn’t happen at all, or is done inconsistently. It’s the perfect time to find someone to take care of it for you.
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The most important priority is your website. It’s probably the first thing people look for when they want to learn about your business.
Local web designers are great because they can help keep costs down and the lines of communication are more likely to stay open. Then consider working with a graphic designer for business cards, brochures, flyers, and similar work. An integrated marketing plan will begin to appear that you can transfer to your social media and advertising.
Marketing experience is not a requirement for starting a business, so it’s no surprise that many business owners lack marketing experience. That’s why others start small businesses that specialize in marketing. There’s no shame in using those jobs.
Sometimes you finally find your footing and discover exactly what your business is and what it wants to be. It’s time for a rebrand. Whether it’s a refresh or a complete brand development, use the professionals. An outside, objective set of eyes can help you realize things you never thought about and think about things you never thought about, like how font style affects the market your product or service appeals to.
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This effort can be as intense or superficial as you like, but don’t take it all on yourself. The company you are going to will have to provide you with a lot of information. For example, who are your customers and what inspired your existing brand? Being open and honest will only help the process.
You may wonder how hiring a marketing agency can save you money, but it compares to hiring a full-time employee with the salary, benefits, and taxes you receive. You can outsource on a case-by-case basis. Even if you have a web designer on retainer, you can work out a payment plan that works for both parties.
Besides the obvious benefits of not having to worry about creating marketing materials, there are other great benefits of outsourcing. What are the advantages? Find out below.
Having someone else handle your marketing gives you more time to focus on other aspects of your business. Maybe you’ll finally tackle inventory or review your budget to see if there’s room to add more products or services. No matter how you spend that time, you can do so knowing that marketing is covered.
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As you launch your website and create some marketing materials, your business will become more recognizable and you will begin to experience an increase in interest in what you offer.
Outsourcing marketing means you have to clearly define who your customers are. It’s the perfect time to create buyer personas and you’ll find market segments you would never have considered without an outside marketing firm.
Depending on the person or agency you outsource, they can handle all of your digital marketing analytics, so you can verify that the work you’re paying someone is actually paying.
They can track unique website visits, where people navigate to your site, whether those visits lead to purchases, etc. You may notice many marketing tactics, and the person or agency you hire may know best. from you
Benefits Of Outsourcing Your Digital Marketing
Like anything else, outsourced marketing services have their drawbacks, but they can vary in severity and how important they are to your business.
While having someone else in charge of your marketing may seem like an ideal situation, it’s only as ideal as the person you’re working with. The winery I worked at outsourced their web design and it was more work than it was worth. The guy who built the site did it in WordPress, but wrote it in custom code that only he could change, which meant we couldn’t even change things as simple as our uptime.
Sometimes it took him weeks to make small but important changes. It made me more work to make sure our social media clearly communicated what our website didn’t.
An external agency can be cheaper than hiring another full-time employee, but the costs can add up depending on the person you hire, what they do, and how often you use them.
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It is best to determine the budget at the beginning of the project. It’s much easier to track your expenses that way than paying for things as they arrive. For example, you can tell your web designer that you have a budget of $500 for a project. You can then add some designs for them to consider at that price.
Marketing professionals have strong opinions about what they think your business needs, and they may not always agree with you. There’s a time and a place to leave it to the professionals, but stand by your ideas if they’re important to you and their approach deviates too much from the direction your business is going.
Automating your marketing may be an option if you’re not ready to commit to outsourcing, or if you just want to outsource some things and stay in control.