Images For Small Business Saturday – It’s hard for small businesses to compete with the big boys. But that’s why Small Business Saturday exists.
American Express established Small Business Saturday in 2010 as a special incentive for small businesses and brick-and-mortar stores across the country and a way to grab the attention of shoppers between Black Friday and Cyber Monday (Small Business Saturday will be held this year on Saturday, November 25).
Images For Small Business Saturday
From its inception, it’s a powerful opportunity to reconnect with customers — and drive sales. Last year, 112 million shoppers participated, spending more than $15 billion.
Business Saturday Small Stock Photos
So, as the big day approaches, it’s important to make the most of this special sales event. Think strategically and find approaches that will help you strengthen relationships and business throughout the year. Here are 21 Small Business Saturday ideas to get you started.
Don’t forget the simple things. Make sure your address and contact information is correct on your website and all your social media profiles. You’d be surprised how many small businesses forget to update all their accounts as their business expands — busy shoppers may not even know you’ve opened a new location or taken on new hours.
While you’re at it, review your site like you would a customer, making sure all promotions are prominently displayed and your checkout process is working properly. You should do these checks regularly — and an annual holiday sales event like Small Business Saturday is the best.
American Express does the hard work for you, offering free signs, email templates, web badges, posters and other marketing materials to get your business name out there. There’s still time to download many of these materials, customize them, and be ready to use in minutes. Next year, see if you qualify to order the full package of materials (you might even be able to get to the venture’s shop small map).
Shop Small, Shop With Heart: It’s Small Business Saturday •
If you normally close at 5:00 p.m. Consider being open until 8 or 9pm on Saturdays. Check out the events in your city that night and plan accordingly so you can make the most of the hike, suggests marketing software company Vertical Response. If you change your hours for a shopping event, be sure to let shoppers know on social media and on your website.
Retrain your staff to make a good impression. Your ability to connect with customers and create more personalized experiences will help you stand out from the competition. According to a 2016 study, although people continue to shop online – nothing beats an in-store experience, so make sure yours is one to remember. Run through scenarios that might happen in your store on a busy weekend, give your employees the tools and words to say to solve problems, and help customers who haven’t visited your store in a while.
Give people reasons to come to your store or your events. Last year, Oakland County, Michigan had a chance to win $5,000 through a special promotion that allowed shoppers to send in photos of their receipts. Consider your in-store incentives, such as sweepstakes, collecting contact information for your upcoming events and promotions throughout the year.
You might be tempted to drop prices “Black Friday style” — but don’t. Doorbusters may work for major retailers like Walmart and Target, but that doesn’t mean your small business should too. Marcus Lemonis, host of CNBC’s The Profit, advises small businesses to stay away from Black Friday-style discounts. Instead, remember that your market is coming to you for another reason — to support local businesses.
Small Business Saturday Is On November 27
Work with nearby stores to give shoppers more reasons to visit. In South Dakota, downtown Sioux Falls offers a variety of deals, freebies and experiences throughout the city. Last year, shoppers enjoyed free shots of espresso and a special art market — encouraging shoppers to make a day of the sales event and explore downtown.
By teaming up with other merchants, you may receive free city-wide promotion for signing up as a partner business. Find out what your local community has planned and get involved. These relationships will help you throughout the year.
In 2015, then-President Barack Obama walked into a local bookstore on Small Business Saturday and even shopped at a local fruit shop in our nation’s capital. While not all stores can accommodate the president in their store, consider inviting other local officials who can make your store an impromptu photo opportunity. (Elected officials from all 50 states were champions last year, so you’ve got a ready-made audience.) And don’t forget other local notables like local authors, creators, and pageant winners. If you make them feel welcome and special.
Americans love to support small businesses, and some have even created online communities to promote Small Business Saturday. Go to meetup.com and search for terms like “small business meetup groups” and “small business Saturday groups” in your area. It’s free, so join to connect your name and business with motivated and enthusiastic people.
Green Light For Businesses This Small Business Saturday
Small Business Saturday is a community event, so go out of your way to celebrate other small businesses participating in the shopping day. Retweeting them and sharing their social content is a great way to show your support. They are also likely to return.
Consumers like to know where their money is going — especially if it’s for a good cause. Bubbly Paws, a dog grooming and retail location in Minnesota, had a great success at Small Business Saturday 2015, thanks to promotions and partnerships with other local stores. The company saw a huge increase in sales and customers were motivated to buy and happy to know that their money was going to help dogs in need and their community.
Even if you have a product or service that doesn’t fall into the “holiday shopping” category, don’t hold back. In Staten Island, even exterminators took advantage of the big shopping day to offer discounts and promotions. By going with a shopping event, companies can take advantage of some of the independent marketing that happens online and in local media.
Tell your store’s story on social media. Document your preparation for the big day and help your clients root for you. Take photos of your displays to whet your appetite, share pictures of your best-selling products on Saturday, and how excited customers are enjoying your store.
Free Small Business Saturday Graphics To Share The Shop Small Love This Holiday Season
Don’t forget to add event-specific hashtags with your posts: #SmallBizSat, #ShopSmall, #SmallBusinessSaturday. In 2016, there were nearly 250,000 social media posts using #ShopSmall, #SmallBizSat and/or #DineSmall on Facebook, Instagram and Twitter, and more than 150,000 posts were posted on November 26 alone, so make sure you’re a part of it. Conversations — those searches later in the day.
Go Digital Marketing recommends that small businesses update their PPC (pay per click) keywords to ensure the company name is at the top of customer searches. Change your keywords to reflect your most up-to-date offers, promotions, and your location.
Ask customers to check in via social media to spread the word about your small business to their friends. Offer discounts or promotions to those who show up signed up on a platform like FourSquare, Yelp or Facebook. In a 2015 Nielsen study, 83 percent of people surveyed said they trusted their friends’ recommendations.
Ask customers to take pictures of themselves enjoying Small Business Saturday and allow them to post the photos on their social accounts and tag your store. To continue the momentum of Small Business Saturday, pick the most creative, favorite, or fun photos to win a special prize later — winners can only get by returning to your store later in the holiday season.
Small Business Saturday In Central Wisconsin — Wausau River District
According to a study by Kizmetrics, 78 percent of mobile searches for information about local businesses result in a purchase. Also, make sure your website is mobile friendly so that Saturday shoppers who can’t make it to the actual store can purchase your products on their smartphones.
Launch the one-day shopping phenomenon with a kick-off event. Invite VIP customers and local dignitaries to your store and offer them a special or free discount on snacks and drinks to show your customers that they are special and get them excited about the day.
Make small business and adventure on Saturday. Cities from Anchorage, Alaska to Fruita, Colorado offered scavenger hunts last year — encouraging people to celebrate their cities and do a little shopping in the process. A scavenger hunt can encourage customers to explore their cities — and find stores like yours.
Combine Small Business Saturday with other festive events in your town. This year, Boulder, Colorado will host Carolers, rides on the Snowflake Express children’s train and visits with Santa on Small Business Saturdays. Other cities have offered ice carving demonstrations