How To Target Small Business Owners On Facebook – As a social networking site, Facebook is a great place for small businesses to gain exposure. Promoting your business using Facebook is easy and inexpensive, making it an attractive option for small business owners trying to stretch every dollar.
To demonstrate how to run a Facebook ad campaign and demonstrate real results, I created a campaign using the Growth Labs Facebook page. The Growth Labs page was recently launched and none of the previous Facebook campaigns have been completed yet.
How To Target Small Business Owners On Facebook
To get started, find your business’s Facebook page. From there, click the arrow next to the Promote icon on the right side of the screen. Select the “Promote Your Page” option as shown in the image below.
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You’ve just created a Facebook ad – congratulations! Expect to soon receive regular Facebook notifications letting you know about the many new fans you’ve gained. Once the campaign is complete, you can use Facebook’s Ads Manager to see all the engagement your promotion generated.
The advertising manager says that Growth Labs’ ad reached 586 people (shown below). Of those, we received 42 Facebook likes as a direct result of the campaign, making the total cost per “like” ~$0.57.
Will people who “like” your page become customers and even better promoters? The honest answer is: probably not. After looking at the limited information available on the profiles of individuals who liked the Growth Labs page after a campaign, most individuals are not involved in small businesses and are interested in marketing, web development, or something else. They seem to be connected to Growth Labs somehow.
Most people see Facebook likes as positive referrals – the more, the better. So when a potential customer lands on your page, it will help boost your business credibility with a few extra likes.
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Back to the original question: Are Facebook campaigns worth the money for you and your business? It depends on the goal of your campaign and your marketing budget. If you want to promote your social media page with a small budget and very little time investment, then go for it. But don’t expect your Facebook fans to start ordering your services right away.
However, there are additional ways to market your business on Facebook, including boosting some of your posts. This type of ad campaign uses the content you post to interact with your business’s page and can be a great option for promoting your page. Stay tuned for my next blog as I test this form of campaign. Start your free trial, then enjoy 3 months for $1/month when you sign up for a monthly Basic or Starter plan.
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, platforms like Facebook are no longer just a place for social interaction. These platforms have evolved into modern marketplaces – essential sales channels for any e-commerce business.
One of the biggest advantages when it comes to Facebook ads is the ad targeting options. You can drill down to any type of target audience, allowing you to be specific with campaigns.
Facebook has three main types of targeting options: Core Audience, Custom Audience, and Lookalike Audience. Below, we provide explanations and Facebook ad targeting tips for each.
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Start targeting Facebook ads with your core audience Refine Facebook ad targeting with custom audiences Extend your reach with lookalike audiences Start advertising on Facebook today
Facebook Core Audience is where you start with your first Facebook ads. Your core audience is essentially: the core or base segment you should use as your first set of benchmarks. This is the foundation on which to build the rest of your Facebook advertising strategy and audience.
If you already have a Facebook Business Page and an audience, you can find this information through Audience Insights. This information will tell you the following about your key audience:
Facebook offers location-based audience targeting. This is especially helpful if you know where your audience is or want to target a specific geographic audience. Additionally, you can choose to target cities versus smaller towns or select a central point to build a radius among other options.
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You can tap into weather-based targeting based on users’ locations. For example, a clothing brand may choose to run ads promoting warm coats to viewers in regions that reach a certain temperature range. Although weather-based targeting is not a native feature within Facebook, you can use third-party tools like WeatherAds to implement this Facebook ad targeting concept.
The shopping habits of shoppers have changed significantly due to the COVID-19 pandemic. Retailers need to respond to those shifts and the ever-changing regulations on business operations. As a result, more retailers have offered click-and-collect options, and online-only brands are taking a similar route by offering personal pickup and even delivery to local customers. Offering free and flexible fulfillment options can give you a competitive advantage. You can target an audience within X miles of your warehouse with personal pickup options or spread the word about your new local delivery service.
Demographics refer to basic details about your audience, including things like occupation and income, education level, family and marital status, and race and ethnicity. This can point you to valuable insights to inform your ad targeting and strategies.
One idea for leveraging demographic data is to target people who have recently engaged. You can bet that many of these people will soon be planning their own weddings, so you can advertise jewelry, accessories, party favors, invitations, and similar items. Plus, you can retarget them in the future with ads aimed at honeymooners and new homeowners, for example. Get creative and deliver messaging that taps into your audience’s current lives.
Top 12 Benefits Of A Facebook For Business
Facebook also provides relationship information including relationship status and date. So you can target users for upcoming anniversaries. For example, this is a great strategy for jewelry brands, restaurants, as well as travel agents, hotels, and other travel-related businesses that host couples for an annual trip.
Facebook has tons of data about its users’ interests, which is important information for informing your ad targeting. Interests include many things, including sports, even specific sports teams or athletes; Music, including favorite bands, artists or songs; Any hobby you can think of.
If you have a new product to offer the world, you can use interest-based Facebook ad targeting to get it in front of people with related interests. Maybe you have a new type of dog toy, in which case you’ll use interests related to dogs.
Footwear brand Rothi ran a Facebook ad campaign targeting people interested in footwear and sustainability. Washable shoes are made from sustainable materials, so this interest-based targeting was a natural fit. It also threw out other targeting parameters including demographics like gender and age. Brand sales increased by 72%.
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Behavior-based Facebook ad targeting options include recent purchases, device usage, Facebook roles and activities, and small business owners.
When you focus on recent purchase behavior, you have the added benefit of knowing that your audience is more likely to transact online. Choose subcategories that are relevant to your industry, brand, and products—don’t be afraid to be specific. This is a great way to increase customer acquisition.
One way to entice potential customers using purchase-based behavioral targeting is to offer an incentive. You might consider offering a discount like the Facebook ad example below from Partek Foods. A free sample or free gift with purchase can be very useful in nudging users towards conversion.
Connection-based Facebook ad targeting focuses on people who have some sort of direct or indirect connection to your Facebook page, app, or event. This means they or someone they are Facebook friends with liked your page or one of your posts, engaged with your app, RSVP’d to one of your events, or liked or commented on one of your events.
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Target contacts from users who have previously engaged with your ads. Use the same ad creative, but let Facebook Automated Dynamic Ads optimize copy, imagery and offers for better results. That’s what tech brand Lenovo did in the first part of its two-part Facebook ad campaign to drive brand awareness and customer acquisition. പരസ്യച്ചെലവിന്റെ പ്രതിഫലത്തിൽ ഒമ്പത് മടങ്ങ് വർദ്ധനവ് നേടാൻ ഇത് ബ്രാൻഡിനെ സഹായിച്ചു.
നിങ്ങളുടെ പ്രധാന പ്രേക്ഷകരുമായി നിങ്ങൾക്ക് സുഖമായിക്കഴിഞ്ഞാൽ, Facebook ഇഷ്ടാനുസൃത പ്രേക്ഷകരിലേക്ക് നീങ്ങാനുള്ള സമയമാണിത്. ഈ സെഗ്മെന്റുകൾ നിങ്ങളുടെ ബ്രാൻഡുമായി ഇതിനകം പരിചിതരായ ആളുകളാണ്. ഉദാഹരണത്തിന്, അവർ നിങ്ങളുടെ ഉൽപ്പന്നങ്ങളെക്കുറിച്ച് മുമ്പ് കേട്ടിരിക്കാം അല്ലെങ്കിൽ നിങ്ങളുടെ Facebook പേജുമായി ലിങ്ക് ചെയ്തിരിക്കാം.
നിങ്ങൾക്ക് അപ്ലോഡ് ചെയ്യാം