Cyber Monday Ideas For Small Business – Black Friday is coming and the competition will be worse than ever! Make your business stand out with the best Black Friday marketing strategy. Read on to find out how.
Make the most of this event with a Black Friday marketing strategy. Reach customers with winning Black Friday emails and social media campaigns. Attract holiday shoppers with irresistible offers.
Cyber Monday Ideas For Small Business
For e-commerce and small businesses alike, Black Friday is a huge sales opportunity. 💰 In 2021, Black Friday attracted more than 150 million shoppers — but getting their attention isn’t easy!
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Stand out from your competition with a solid Black Friday marketing strategy. To get you started, we’ve compiled a list of Black Friday marketing ideas.
Black Friday marketing is how businesses advertise Black Friday deals. This usually includes social media promotion, limited time sales and digital marketing campaigns.
Black Friday falls the day after Thanksgiving. Don’t forget to mark your calendars – this year the date is November 25, 2022 📅
The Covid-19 pandemic has changed Black Friday shopping habits. More customers are shopping online, reducing the search for in-store deals. 📈 Cyber Monday is also gaining popularity, turning Black Friday into a multi-day event.
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Competition for holiday shoppers is fiercer than ever. Plan a great Black Friday marketing strategy to make your business shine.
Here are some examples and ideas to help your Black Friday campaigns stand out from the competition.
Don’t let your campaigns get lost in the hustle and bustle of Black Friday. Be sure to start your Black Friday marketing early.
Share Black Friday messages on social media or in your email marketing campaigns. Offer early access to deals. Or early Black Friday deals for everyone! ⌛
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Build anticipation for your Black Friday deals well in advance of the big day. This creates a sense of urgency early on. Customers are also less likely to miss out on your Black Friday sales.
Black Friday marketing is competitive, so don’t hesitate to give a blurb about your upcoming deals. Tell customers exactly what to expect from your Black Friday deals.
When it comes to Black Friday marketing, your email list is one of the most important tools in your arsenal. Use it to target customers who are most interested in your Black Friday promotions. Marketing tools like making it easy to build an email list.
Start by creating a dedicated Black Friday email marketing list and create an email opt-in form weeks before the Black Friday sale. 📧
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Place the form strategically on your website, like a popup on your home page. Adding a compelling call to action like the one below can turn new signups into instant buyers.
Social media marketing is a great way to spread the word about your Black Friday deals. Run ads on Facebook. Promote sale items on Instagram and Tiktok. Don’t forget to add Black Friday hashtags to expand your reach.
Consider partnering with social media influencers. Influencers have a deep connection with their followers. They can help you promote your Black Friday deals to a wider audience.
Social media is also a great way to drive online sales. Customers can now shop directly on social media platforms (Instagram Shopping, Facebook Shops). 🛍️ For e-commerce stores, this can be a game changer.
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Reach potential customers directly on their phones. SMS marketing can make a huge difference in your Black Friday marketing campaigns.
This is because SMS campaigns have high open rates and almost instantaneous open times. In fact, most texts are read within three minutes of delivery.
Use SMS to remind customers about Black Friday deals and share discount codes. Send targeted Black Friday text messages with social media and email marketing campaigns. 💬
SMS is a quick and direct way to engage consumers during the busy holiday season. Consider using this channel in your Black Friday marketing strategy.
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Add a touch of personalization to your Black Friday marketing campaigns. This is one of the best ways to engage customers. Personalization also increases open rates and helps your campaigns stand out!
Grab your subscribers’ attention by putting their name in the subject line of your Black Friday email. Target different groups of customers using segmentation. 🎯
Marketing tools such as allowing grouping of contact lists and sending personalized content. This way, you will ensure that you are sending the right message to the right people at the right time.
QR codes are a great way to spice up your Black Friday shopping experience. Consider adding them to your Black Friday marketing strategy.
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Use QR codes to connect online and offline spaces. Place QR codes around your physical store to direct customers to your online store.
QR codes can also help you attract customers with additional benefits. Ask customers to scan a QR code to register for a Black Friday giveaway. Send digital QR codes to make it easy to redeem Black Friday gift cards.
For lead generation, QR codes can be useful. Link the QR codes to your Black Friday email opt-in form. It’s easy to create and share QR codes with your customers.
This Black Friday, beat the usual, usual discounts. Attract customers with irresistible perks like free shipping. 📦
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Free shipping is one of the best ways to advertise your business during Black Friday. Offer it for a limited time. Or give your customers free shipping as a reward for spending (like free shipping on purchases over $100).
Use free shipping to boost your Black Friday sales — your customers will thank you for the extra savings!
Online shopping is a huge advantage for Black Friday sales. However, customers often add items to their online cart and leave the online store without making a purchase. 🛒
Email automation software allows you to automate abandoned cart email campaigns, saving you valuable time and effort. Try getting started sending abandoned cart notifications and other automated emails for free.
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Turn your Black Friday customers into loyal customers. Start a loyalty program (punch cards, referral incentives) to keep your business going year-round.
Offer exclusive discounts and free gifts for every dollar spent. This will encourage them to continue shopping. A loyalty program will also help you engage customers even after the holiday sales are over.
Loyalty programs go beyond discounts. They allow you to create a deeper, more personalized connection with your customers. 🤝 They’re also a great Black Friday idea for small businesses.
Many shoppers are taking advantage of the Black Friday savings to start shopping for holiday gifts. Attract them to your Black Friday marketing campaigns with a dedicated gift guide. 🎁
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Showcase your most popular products and biggest discounts. Black Friday gift guides are a great way to make your deals shine.
The Black Friday long weekend doesn’t have to end with Cyber Monday sales. Don’t forget to reach out to those who are late with their Black Friday marketing campaigns.
Be sure to promote your Black Friday deals across multiple marketing channels. That way, your customers won’t miss out!
Any retailer can take advantage of Black Friday, whether it’s brick-and-mortar or e-commerce. Make the most of this big sale event with a winning Black Friday marketing strategy. Start a free trial, then enjoy 3 months for $1 per month when you sign up for a monthly Basic or Starter plan.
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So you’ve learned how to start a business, now it’s time to market it. Marketing your small business is spreading the word about the amazing products you have to sell. No promotion means little chance of making money online anytime soon.
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But your customer’s attention drifts from post to post. Big brands with thousands of dollars in marketing budgets are skyrocketing advertising spend. Let’s not even get started on social media channels changing their algorithms to make it even harder for small businesses to reach the audiences they’ve built.
It’s not all doom and gloom. You can stand out in the busiest of spaces. It just takes a little more creativity.
To get you started, this guide shares 17 creative marketing ideas we’ve seen from independent brands that are completely free (or very low cost) to copy.
It would be an understatement to say that social media platforms are oversaturated. Around 92% of businesses will use platforms like Facebook, Instagram and TikTok to reach their target audience by 2022.
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Combine that with the fact that Facebook only shows posts to 5.2% of a Page’s followers, and you can see why social media is a painstaking way to advertise a small business.
Diversify your social media marketing strategy by running contests. Science proves that people love free stuff. So give away something free — like a product bundle or a trip to your headquarters — in exchange for social media engagement. Get your followers to like, comment, share and tag a friend on the giveaway post to increase your reach.
Loca Foods, for example, runs an Instagram contest giving away sauces and desserts. Participants had to like the post, follow her Instagram account and tag a friend. If followers share them, bonus entries can be earned