Small Business and Business Software

Cosmetic Packaging For Small Business

Cosmetic Packaging For Small Business – For some, makeup is just a product, but for others it is a form of strength, creativity and self-expression. And the same should be said about the packaging in which it comes.

And since they tend to be small things, a lot more thought and consideration is required to ensure they not only look good, but are also packaged appropriately.

Cosmetic Packaging For Small Business

Cosmetic Packaging For Small Business

The global cosmetics market was valued at approximately $532 billion (USD) in 2017 and is expected to reach approximately $863 billion by 2024, according to Zion Market Research.

Eco Friendly Packaging Ideas For Your Store (2022)

It’s a fast-moving industry where shopping habits are constantly changing – and thanks to digital technologies and social media, consumers are experiencing brands in entirely new ways.

“[Consumers] are now in the driver’s seat – they will no longer be told what to do or what to buy. They know what they want and will interact with brands the way they want.” Stephane Berube, CMO at L’Oréal, campaign Why beautify the packaging?

Most people who wear makeup will probably tell you that they wouldn’t go to the trouble—or the expense—of putting it on their face if no one else could see it.

In such a noisy industry, retailers should treat their packaging and products similarly.

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Packaging is the first thing a customer will see before they even get a chance to try, smell or feel the product. For beauticians, the way lipstick or mascara looks is undoubtedly more important than the cosmetics themselves.

In fact, 33% of consumers said they were more likely to reject a product or brand if they didn’t like the look of the company, according to a 2017 Luminer survey.

Social media also plays a big role in growing influencers and unpacking experiences by creating new marketing and sales channels that act as virtual product displays.

Cosmetic Packaging For Small Business

Take Kylie Jenner as an example – the Instagram star’s cosmetics company Kylie Cosmetics reportedly generated $420 million in retail sales in just 18 months, and her first product, the Kylie Lip Kits, sold out in minutes.

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However, its products are sold exclusively online, which means that unlike other large cosmetics or drugstores, consumers have not even had the opportunity to try the product before buying, which proves the power of social networks.

If you want to learn more about branding, our Shopify guide goes into detail on how to master brand consistency through product packaging, content marketing, pricing, among other topics.

We’ve already established that the beauty industry is busy and with packaging being the first thing your consumers will see, it’s important that it stands out.

So whether it’s a box, bag or polyester mailer, keep it consistent. If you haven’t already, why not create some branding guidelines to help align all aspects of your business.

How To Design Cosmetics Packaging: The Ultimate Guide

Not only must it be attractive and stand out in some way, but it must also protect the product itself.

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If an order arrives damaged, it won’t be good for your brand image, so think carefully about how to present it and don’t just stick it in the post box.

Also, consider using eco-friendly reusable materials such as jute or cork, which can easily improve your brand’s reputation and image.

Cosmetic Packaging For Small Business

, as an example. The cosmetics company prides itself on being 100% natural – from the certified organic ingredients to the rustic, simplistic packaging.

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The products are manufactured in Austria and carefully packed in packages – made only from natural ingredients – in Europe. Any plastic found on the containers is made from waste from the wood industry.

It could be as simple as a cute handwritten note to say thank you or how about getting their name on the package somewhere?

It’s likely to be something they want to share with their friends on social media, so it can double as free marketing. Win-win.

As a company, it is important to ensure that packages contain essential documents, such as invoices and packing slips.

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When you get caught up in trying to make your package look as attractive as possible, it can be easy to overlook.

But you no longer have to worry about boring papers ‘ruining’ the look. With , you can create beautifully designed invoices that match your brand image and maintain consistency in every aspect of your business.

If you haven’t heard of Modesta Cassinello, tell us. It’s an amazing natural, vegan Spanish hair care company.

Cosmetic Packaging For Small Business

These guys have come up with a shampoo formula that is made from 98% natural ingredients and contains no sulfates, parabens, DEA, or silicone.

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If that’s not cool enough, check out the packaging. Inspired by the Mediterranean, the designers created a dynamic and colorful envelope that signifies land or sea. Plus, it’s completely sustainable – so it’s also good for the environment.

South Korean skincare brand Dr Jart+, which derives its name from the phrase “doctor meets art”, merges dermatological science and art.

The global company recently redesigned its packaging from one that used different colors, typography and materials for each product line to one that is much more cohesive and distinctive.

Now these containers combine the classic shapes of cosmetics with industrial objects such as oil cans and paint tubes. Not only do they stand out better on store shelves or on your bathroom counter, but they also maximize every square inch with their stackable shapes.

A Short List Of Catchy Slogans For Packaging

The Finnish word ‘henua’ means the exclusive feeling of being in complete harmony with yourself and the world around you – and each product is designed to have its own ‘henua’ moment with the packaging.

What makes it unique is that it’s made from just one uniform piece of strong, thick cardboard – creating a seamless unboxing experience. It leaves the top and bottom of the packaging open, creating a pleasant, airy feel, while the product rests firmly in the custom mold.

The minimalist aesthetic and simple typography on the front only add to the premium feel. Not to mention frosted glass bottles, wooden caps and frosted labels on the products inside.

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Cosmetic Packaging For Small Business

The main ingredient in luxury natural skincare company Crocus Collector comes from the saffron plant – which has been used in Greek mythology for over three millennia.

Innovative Ideas In Sustainable Beauty Packaging

The team uses unique packaging methods to present their cool, matte black products. Each is carefully packed in cleverly cut cardboard boxes, elegantly finished with gold lettering.

Another great Greek brand, OLIVE ERA organic olive oil is produced directly from the fruit, with strict mechanisms, so that the natural qualities are intact.

Olive oil has long been used as a “beauty elixir” in Greece (we’re talking centuries here) for hair, body – you name it.

Now the guys at OLIVE ERA have bottled it and combined it with various Greek herbs and extracts to create a full line of skincare products.

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And did we mention the packaging? You can add a cool paper or textile bag to your order, and the products themselves come in neat cardboard boxes.

Turning your packaging into a memorable experience can give you an edge over your competition – just like some of the brands we mentioned above.

Why not take some time to analyze your packaging – from current costs to your profit margins – and consider whether there is anything you can do to give your customers a better experience. Most people who wear makeup probably do. Tell her they wouldn’t go to the trouble – or the expense – of putting it on their face if no one else would see it.

Cosmetic Packaging For Small Business

Packaging is the first thing a customer will see before they even get a chance to try, smell or feel the product. For beauticians, the way lipstick or mascara looks is undoubtedly more important than the cosmetics themselves.

Keys To Professional Cosmetics Packaging Boxes

In fact, 33% of consumers said they were more likely to reject a product or brand if they didn’t like the look of the company, according to a 2017 study by Luminer.

Social media also plays a big role in growing influencers and unpacking experiences by creating new marketing and sales channels that act as virtual product displays.

Take Kylie Jenner as an example – the Instagram star’s cosmetics company Kylie Cosmetics reportedly generated $420 million in retail sales in just 18 months, and her first product, the Kylie Lip Kits, sold out in minutes.

However, these products are sold exclusively online, meaning consumers haven’t even had a chance to try the product before buying, proving the power of social media.

Inspirational Cosmetic Packaging Ideas

In such a noisy and rapidly evolving industry, it is clear that packaging should be treated with equal importance as the product inside.

To give you some inspiration, here are some brands we think are already doing beautiful beauty packaging…

Cosmetic brand SOFI is a family company based in Serbia that specializes in handmade, high-quality products made from natural ingredients.

Cosmetic Packaging For Small Business

Products include natural soaps, bath bombs, lip balms, scented bath salts, face and hand creams

Cosmetics & Beauty Products Packaging Machines L All Fill Inc

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