Content Pillars For Small Business – A digital content marketing strategy is essentially a process, standards, and plan that help you plan, create, and publish content.
A content strategy is the foundation of achieving your business goals. It is the magnetic compass that you must work with in your measure to achieve your goals. And of course, we’re all trying to find the best content strategy for our business.
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This is a guide that organizes marketing teams involved in content production: writers, editors, SEO specialists, designers, producers, project managers, analysts, etc., defines the necessary tools and channels, provides procedures and workflows. And align all stakeholders to a common goal.
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Remember that your digital content strategy needs to be flexible and your team needs to be flexible. In our ever-changing world, the situation in January has nothing to do with the reality of May.
It’s useless to argue why you need a content strategy, it’s important to have a path that will lead you to your goals.
If in doubt, check the statistics. 77% of Companies Say They Use a Content Strategy – CoSchedule found that HubSpot’s documented strategy can improve your bottom line by 313%. So appreciate yourself!
When you need to get from point A to point B, you create a route in advance. It’s like your business, you need a route to achieve your goals, that’s a strategy.
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By clicking on the link above, you should find a simplified content strategy template to help you in your strategy creation efforts.
A strong content marketing strategy is a major game changer for your business. Because this is one of the main things that gives you an edge over your competitors. So investing in it is worth every effort.
Audiences are smarter and more sophisticated than they are today, looking for value and relevance. Many of them have become media savvy over time and can now tell the difference between traditional advertising noise and real content that serves their needs. Content marketing is here to help you create and deliver the information your audience needs.
People believe in things that offer relevance and value. This is a good basis for confidence. By connecting with your customers and answering their questions through the content you provide, you build strong relationships that you can always return to.
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Provide your audience with quality content and you will build a good reputation for your brand, which in turn will attract the trust and loyalty you need.
If you provide the right content to your audience, they will have a positive experience. When they visit your website or social pages, they get solutions, which allows them to get more information. A positive experience reinforces how they see and feel about your brand.
Producing quality content is a way to flex your business muscles and prove your expertise in your field. When you publish content that addresses your audience’s specific concerns, your audience will see you as an expert worthy of their attention. This will increase your reputation and elevate your content.
Generating leads is one of the main goals of any marketing campaign, and quality content is at the heart of it. Business invitations play a very important role in the landing page.
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For many businesses, this is the ultimate goal. This will be easier if you provide your audience with useful information that they can trust. With trust and the right invitations, the decision to buy will be in your favor.
What is a content marketing strategy without its core elements? This is the basic building block of an effective content marketing strategy.
This can be seen as a way to bring your brand out of obscurity by making your audience aware of all the solutions you offer through the best platforms and raising your expertise to a higher profile.
By positioning yourself as an expert in your niche, you can command higher rates and position yourself for bigger opportunities. This means being everywhere your audience is looking for solutions to their problems. By establishing yourself on multiple platforms where you share your expertise, you build trust with your audience.
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The magic happens when your solutions perfectly meet the needs of your audience. However, achieving this requires clear communication, genuine understanding and delivering on the brand promise.
This is where a good value proposition comes into play. This is the last promise you make to your audience. A clear statement of what they want to achieve by purchasing your product or service. It’s about what makes you unique and what sets you apart from your competition in terms of customer preferences. Define it and show it.
The next important element of your content marketing strategy is promoting your brand. To see how creating a content marketing strategy can get you closer, you need to define your goals (read below).
Knowing your goals will help you choose the resources to invest in to achieve the desired results. It also helps paint a clearer picture of the costs, benefits, and risks of implementing your marketing strategy.
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This last element helps you plan each step that will help you achieve your overall goals and how to measure them. You should include in your strategy the platforms you want to use as well as the methods you will use to promote your content.
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Unless you’re starting from scratch, you need to review and revise the content you created last year before creating next year’s digital content strategy.
· Come up with your content. First, you need to define the content you have. Where will it be published? How many works were published? In what format? Link, author, publication date, last updated time, keywords, etc. list the inventory with data such as
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Content Audit. This is the quality assessment of the content listed in your content list. What is the quality of this content? Does it meet your quality standards? Does it fit your brand? Does it properly address your audience’s pain points? Which content generated the most traffic and why? Which rate? But life expectancy? How about social media? Does the specific content match the objectives? Look for explanations and answers to these questions.
· Identify content deficiencies. Look for topics that aren’t covered in your content, and they should be.
At the heart of your content strategy are the goals you want to achieve with your marketing efforts. These business objectives are high-level statements that define the organization behind your marketing efforts. Such objectives may include:
* Brand awareness. If your company/business is new, your primary goal is to build brand awareness and reach as many of your target audiences as possible.
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* Increase traffic to your site by x%. This can be done through search engine optimization and organic traffic, but it takes time to evaluate and see results. Or through paid traffic, which gives faster results, but requires a larger budget.
* Increase the conversion of your products and services by x%. You need to influence and convince your website visitors to become customers and buy your products/services.
* Build a reputation as an effective/leader for your company. Your brand is much more than the effective products/services you sell. If you create high-quality content and offer great products/services that help your audience and exceed their expectations, over time you can build a solid reputation and establish yourself as a leader/influencer in your industry.
By March 30, 2022, the Eagle Advertising team will be responsible for the content marketing of our blog to reach 10,000 people per month.
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The best way to create a content marketing strategy is to use the right KPIs and contextualize them with your brand. They should align with your goals, your strengths as a brand, and the stage of your business life cycle.
They should also depend on the size of your company, as different businesses require different needs to meet the needs of a particular stage. For example, if your business is fairly new, your content will generate awareness, so you should use KPIs that address that aspect, and so on.
KPIs are important metrics that can help reveal the strengths or weaknesses of your content marketing strategy (use a professionally executed content strategy template).