Content Ideas For Small Business – Social media is a powerful tool in your marketing arsenal, and it doesn’t always require a big budget. However, if you want to take full advantage of its power, you need to consistently share interesting and engaging content with your followers. It can be difficult to come up with new ways to connect with your audience, which is why we’ve put together ideas for social media posts for small businesses. This cheat sheet will help inspire the next killer status update for your company.
Here are some small business social media post ideas you can use today! We’ve also created an infographic that you can save for later.
Content Ideas For Small Business
The people who follow you have taken an interest in your brand and what you do, so let them see more. See them behind the scenes. These can be fun photos from your office or even videos of what you do on a daily basis. It makes your brand seem more human, approachable and relatable.
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In addition to the above, an #AMA or Ask Me Anything is an opportunity to engage with your followers. They may ask questions about your business, how you operate, and other types of questions that you answer publicly. This is a real opportunity to attract new potential customers.
Much of the Internet runs on How-Tos. Just think how often you turn to Google to find out how to complete tasks at work or at home. Is there anything in your section that might confuse people? Write a How To or shoot a video to help them solve a problem and they will always associate you with a positive force in that niche.
A great way to increase engagement on social media is to ask for referrals. If you ask people who like to share their knowledge, and when they respond to your posts, you increase the chances that their friends will see your posts and join. Make sure the referrals are related to something relevant to your industry to put yourself first. Valuable followers
If you want people to visit your website, give them a reason to go. Come up with relevant and engaging blog posts and share the links on your social media. When you have people on your site, they are one step closer to becoming customers. It doesn’t have to be a blog. This could be a featured product, a link to your special offers, or anything else that piques people’s interest.
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This may be less obvious than sharing your own content. However, you can gain good social media credibility by posting third-party articles that interest or help your audience. If they see your social channels as a source of quality content, whoever wrote it will follow you. It also helps you connect with key players in your industry when you share their articles.
Hashtags are important on social networks like Instagram and Twitter, and Facebook has recently caught on. Try adding relevant hashtags to your posts as this will help new people find you. Whether it’s international hashtags like #WednesdayWisdom and #FridayFeeling or industry-relevant terms for your business, you’ll find users following these hashtags and looking for new people sharing relevant content to follow.
It’s a good idea to put together a content calendar to make sure you can stay current. Tailoring content to shared experiences has real impact. This could be important holidays like Christmas and Easter or the release of a new movie or TV series. Note the dates of events such as the Grand National or the start date of the new X Factor series and use them as content points for your followers.
A great way to keep customers happy and show potential customers your success is to congratulate your current customers. They love the added publicity and those who are considering using your products or services are confident that others are already reaping the benefits.
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You want all of your social channels to thrive because they all have their benefits for your business. The easiest way to increase your numbers is to refer those who already like your business to your other networks. If someone is interested enough to follow you on Twitter, chances are they’ll also like your Instagram feed.
You don’t need to always provide completely different and new content for each social network. Save time and share content between channels, but make sure you modify it for this network. For example, square images work well on Facebook and Instagram, but crop on Twitter.
Did you write a post that got killed? Repost it. If you post it at a different time, you may attract a new audience and spread even more. Likewise, if you compose a post that doesn’t perform as well as you’d hoped, try rewriting it using a different image or simply posting it on a different day. Recycling saves time and a lot of value from your content.
This is an easy way to encourage comments on your posts, and the more people who comment, the more likely their friends will see your posts on their timelines. Write a sentence with one blank word that your customers have to fill in to tell you something about themselves. For example, you could ask them to fill in the blanks for “My favorite holiday food is _______.” Make sure the statement is relevant to your industry.
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Do you find customers keep asking you the same questions? If you do, the information you provide may not be as clear as it could be. Use your social media to tell people the answers to questions and not only will you save time answering people individually, but you’ll also give people more confidence to take the next step towards a purchase.
Much of social media is whitewashed and creates a false positive impression. People appreciate the reality behind the situation, and sharing your failures helps you appear more genuine. Your followers will relate to your experiments and feel more warmth and trust in your brand.
Social media is full of people’s opinions, many of which are not based on this person’s assumptions. Providing hard statistics and data can be a real antidote to this and establish you as a serious and credible person in the industry. It can also be food for thought for those whose assumptions about what you are doing are wildly incorrect!
Have you been featured in an industry publication or local, regional or even national newspaper? Share it with your followers. All of this adds to your authority as a business and shows that important people in the industry care about what you do.
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One of the great things about social media, even if you have thousands of followers, is that you can feel like an exclusive club. Take advantage of this fact by giving your social followers a special offer, discount or other gift. Make them feel like they’re on the go and encourage them to use your business too.
Not all tweets, Insta posts and Facebook messages need to stand alone. Create a series of posts to keep people coming back to your channels. It could be profiles of interesting people you meet every day (think People of New York for example), it could be a series of tutorials on one topic, a fun quiz with a different staff member each time, or whatever. something else
If you have a business solution, ask the audience! This allows them to feel some ownership of your brand. It could be a new design, a new logo, or anything else you don’t mind assigning to your followers.
Ask your followers to describe a photo you post about your business on social media. This gets them thinking about you and your brand and encourages a lot of engagement and engagement with your post. People love to show off their creativity anyway, but to increase the number of entries even more, consider offering a prize for the best ones.
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Nostalgia is big business on social media, but you need to make sure it hits that sweet spot with your followers. Usually, anything that reminds them of their formative teenage years works well and reminds them of when they discovered the things they loved the most. Find out what decade your target users primarily spent in high school and find gems from that era to share.
You need to be able to show the work you do to social media users in the simplest way possible. Otherwise, they will move on. A powerful image or a short set of images that visually show people what you are about is a powerful weapon.