Small Business and Business Software

Color Street Small Business Saturday

Color Street Small Business Saturday – Small businesses find it hard to compete with the big boys. But that’s why there is Small Business Saturday.

American Express founded Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores across the country a special boost and a way to capture the attention of mid-Saturday shoppers. Black Friday and Cyber ​​Monday (Small Business Saturday will be on Saturday, November 1, 2010). 25 years ago).

Color Street Small Business Saturday

Color Street Small Business Saturday

Since its inception, this has been a powerful opportunity to reconnect with customers – and drive sales. Last year, 112 million shoppers participated in spending more than $15 billion.

Glass Arts Center In Minneapolis, Mn

So with the big day fast approaching, it’s important to make the most of these special sales. Think strategically and find approaches that will hopefully help you strengthen your relationships and business throughout the year. Here are 21 small business Saturday ideas to get you started.

Don’t forget the easy things. Make sure your address and contact information is correct on your website and all your social media profiles. You’d be surprised how many small businesses forget to update all their accounts as their business grows—and busy shoppers may not know you’ve opened a new location or there’s a new hour.

And while you’re at it, review your website as if you were a customer, making sure all ads are prominently displayed and your checkout process is working properly. You should do these checks regularly—and a festive annual sale like Small Business Saturday is as good a reminder as any event.

American Express does the hard work for you, providing free signs, email templates, web badges, posters and other marketing materials to get your business name out there. There is still time to download many of these materials and apply them and be ready in minutes. See next year if you are eligible to order the full kit (you can even get it on the initiative’s Mini-Shop card).

Small Business Saturday Uk

If you usually close to 5 pm. on Saturday, consider staying open until 8 or 9pm. Check out the events happening in your city that night and plan accordingly so you can make the most of the traffic, suggests marketing software company Vertical Response. And if you change the hours for your shopping event, be sure to notify shoppers on social media and on your website.

Retrain your employees to make a good impression. The ability to connect with customers and create more personalized experiences can help you stand out from your competition. According to a 2016 study, although people continue to shop online – there is nothing better than the in-store experience, so make sure yours is unforgettable. Go through your store’s possible scenarios during a busy weekend and give your employees the tools they need and the words to say to solve problems and help customers. may not visit your store for a long time.

Give people a reason to come to your store or your events. Last year, shoppers in Oakland County, Michigan, had a chance to win $5,000 through a special promotion that allowed shoppers to send a photo of their receipt. View your own in-store offers, such as sweepstakes, collect contact information for your own upcoming events and promotions throughout the year.

READ  How To Organize Small Business Accounting

Color Street Small Business Saturday

You might want a “Black Friday-style” discount – but don’t. Doorbusters may work for big retailers like Walmart and Target, but that doesn’t mean your small business should either. just like that. Marcus Lemonis, host of CNBC’s The Profit advises small businesses to avoid deep Black Friday-style discounts. Instead, remember that your brand is coming to you. For another reason – to support local businesses.

Small” Vendor/craft Show

Partner with neighborhood stores to give shoppers more reasons to visit. In South Dakota, Downtown Sioux Falls offers a number of deals, free gifts and experiences in the city. Last year, shoppers enjoyed free espressos and a special art market – encouraging shoppers to spend a day at the sales event and explore downtown.

By joining forces with other merchants, you can get free promotions in the city, just register as a participating company. Find out what your local community has planned and be a part of it. Those relationships can help you throughout the year.

In 2015, then-President Barack Obama stopped by a local bookstore on Small Business Saturday and even shopped at a local ice cream shop in our nation’s capital. While not all stores can bring the president into their stores, consider inviting other local officials who can turn your store into an impromptu photo opportunity. . (Elected officials in all 50 states championed this day last year, so you already have an audience.) And don’t forget about other local celebrities, like authors, local creators and even contest winners who can be very proud and excited to drop by by if you make them feel welcome and special.

Americans love to support small businesses, and some have even started online communities to promote Small Business Saturday. Go to meetup.com and do a search with terms like “small business meetup group” and “small business group Saturday” in your area. It’s free, so join us to connect your name and business with dynamic, enthusiastic people.

St. Francis By The Sea Catholic Church & School

Small Business Saturday is a community event, so try to welcome other small businesses on shopping day. Retweeting them and sharing their social content is a great way to show your support. Likely they will return the favor too.

Customers like to know where their money is going – especially if it’s for a good cause. Bubbly Paws, a Minnesota-based pet care and retail business, had great success on Small Business Saturday 2015, thanks in part to promotions and partnerships with local stores, but also because it donated a portion of its proceeds to a local charity for dogs The company has seen a huge increase in sales and found that customers are motivated to shop and are happy to know that their money will help fighting dogs as well as the community.

Even if you have a product or service that doesn’t necessarily fall under the “holiday shopping” category, don’t hesitate. In Staten Island, even terminators take advantage of the big shopping day for discounts and promotions. By linking to the shopping event, businesses can take advantage of some free marketing that takes place online and in local media.

READ  Oregon Scheduling Laws Small Business

Color Street Small Business Saturday

Tell your store’s story on social media. Capture your preparations for the big day and let your customers support you. Take photos of your displays to whet your appetite, and on Saturdays share photos of your best-selling products and how excited customers are enjoying your store.

The Complete List Of Color Street Launch Dates

And don’t forget to add event-specific hashtags to your posts: #SmallBizSat, #ShopSmall, and #SmallBusinessSaturday. In 2016, there were nearly 250,000 social media posts combined on Facebook, Instagram and Twitter using #ShopSmall, #SmallBizSat and/or #DineSmall, and more than 150,000 were posted on November 26 alone. so make sure you’re part of those conversations – and that search for the date is over.

Go Digital Marketing recommends that small businesses update their PPC (pay-per-click) keywords to ensure their business name reaches the top of customer searches. Change keywords to reflect the most current offers and promotions and your location.

To get customers to recommend your small business to their friends, ask them to sign up through social media. Offer discounts or promotions to people who indicate they’ve signed up on a platform like FourSquare, Yelp, or Facebook. A 2015 Nielsen study found that 83% of people surveyed said they trust recommendations from friends.

Ask customers to take a photo of their enjoyment of Small Business Saturday and ask them to post the photo on their social accounts and tag your store. To stay motivated for Small Business Saturday, choose the most creative, most fun, or most interesting photos to then win a special prize – a prize that only the winners can get by returning to your store at ‘ the end of the holiday season.

Poll: Half Of Small Businesses In Mass. Are Still Making Less Money Than Before Pandemic

According to a study by Kissmetrics, 78 percent of mobile searches looking for information about local businesses lead to a purchase. With that said, make sure your website is mobile friendly so Saturday shoppers who can’t go to the physical store can buy your products on their smartphones.

Start the all-day shopping phenomenon with a kick-off event. Invite VIP customers and even local celebrities to your store, offer them snacks, drinks and special discounts or free gifts to show customers that they are special and get them excited for the day.

Make Saturday small business and adventure. Cities from Anchorage, Alaska to Fruita, Colorado held scavenger hunts last year — encouraging people to celebrate their city and shop in the process. A scavenger hunt can encourage customers to explore their city—and discover stores like yours.

Color Street Small Business Saturday

Combine Small Business Saturday with other festive events in your city. This year, Boulder, Colorado will host buskers and offer rides on the Snowflake Express children’s train, as well as visits from Santa during Small Business Saturday. Other cities have launched ice carving demonstrations and

Poster Ideas, Templates, And Tips For Creative Inspiration

Leave a Reply