Black Friday Tips For Small Businesses – The fitness industry has – to put it bluntly – in recent years. Your business has faced unprecedented challenges and, heading into the 2022 holiday season, you should be proud to say you’ve come out the other side. After making it through the pandemic and continuing to face uncertain economic conditions, you deserve good news (and a nice chunk of change). Fortunately, this year’s Black Friday, Small Business Saturday and Cyber Monday are opportunities for both.
The three main shopping holidays take place on November 25th, 26th and 28th respectively, giving you and your team a multi-day period to make extra profits. And with the post-Thanksgiving season fast approaching, now is the time for your fitness business to define a sales and marketing strategy.
Black Friday Tips For Small Businesses
Whether your studio offers classes and workouts, helps clients reach their fitness goals through virtual offerings, or a combination of the two, there are plenty of opportunities to get involved on Black Friday, Small Biz Saturday, and Cyber Monday. Think: exclusive offers on courses, memberships and merchandise. limited-time perks (such as complimentary guest passes), unique holiday-themed classes and experiences; and more.
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Let’s dive deeper into some of the ways you can use these holiday shopping days to boost your business’ year-end revenue.
Thanksgiving into the New Year is a time to enjoy and enjoy all the festivities and treats of the season. But you can be sure that many of your clients won’t throw their wellness goals out the window. Make coming to your studio the weekend after Thanksgiving with themed classes or special experiences.
For example, you could hold a yoga class on Black Friday morning, specifically focused on movements that can help with digestion. Or, for Small Business Saturday, consider partnering with a local coffee shop or juice shop for an event that promotes both of your businesses. Also, think about all the events going on in your community that weekend: Are you in a college town with a football game? Is there a fall festival or street race? Look for opportunities like these to network and get your business involved in local celebrations to show how connected you are to the community.
Want to see your gift card sales increase? Offer special offers on these days to encourage customers to purchase gift cards for their friends and family. An easy way to do this is to promote discount gift card sales — offer $100 gift cards for $75.
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Another effective strategy: throw in something extra for the customer. This adds value to sales and can help acquire new customers. For example, you could run a “Buy a $100 gift card for a friend and get a $25 gift card for free” promotion. Whether the customer keeps the $25 gift card for themselves or gives it to another friend, you get two customers with one transaction.
For more strategies for selling gift cards, check out our guide: How to Sell Gift Cards Like a Pro.
Everyone knows that Black Friday and Cyber Monday are all about sales, sales, sales. Savvy shoppers wait weeks or even months to shop, buy gifts and sometimes splurge a little these days – so give them what they’ve been waiting for. Encourage customers to shop at your business by offering discounts on items you sell in your studio’s retail space and even on class packages or memberships.
You can choose to offer a 25% discount on your merchandise, which is significant enough to make customers feel like they’re getting a great deal, but reasonable enough for you as the business owner that it doesn’t negatively impact your profit margin. You can also consider tiered discounts based on how much your customers spend: 15% off $100, 20% off $150, and 25% off $200, for example.
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Another strategy? Take a look at your retail space and inventory – are you overwhelmed? Discount them more to increase revenue and free up space for any new inventory you’ve got lined up for the new year.
You can also apply similar strategies to class packages or subscriptions. Offer discounts on class packages, such as buy four classes, get one free. Easily make these packages available as a great gift option or as a nice way to increase your clients’ wellness motivation during the holiday season. Finally, you can use Black Friday and Cyber Monday to promote long-term subscriptions, giving customers a nice discount if they commit to a six-month or one-year subscription.
Want to promote your Black Friday weekend deals? Maximize these offers by listing them in the Mindbody app.
An introductory offer is any type of promotion given to new customers when they first purchase a class at your fitness business. This encourages new clients to set foot in your studio and can provide value to current clients who want to try a new type of class at your studio. One of the best ways to make it easy for your clients and prospects to book classes at your business is to list your studio on the Mindbody app and tag the classes with your advanced enrollment offers. This will display your offers in the “Introductory Offers” section of the Mindbody home screen.
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Any new or existing price options that you sell online and mark as an introductory offer will be promoted and displayed front and center in the app at the top of the screen. It’s free and easy to join advertised introductory offers and you’ll only pay if a customer books a course with your business. Fees are performance-based, meaning it won’t cost you anything if it doesn’t deliver.
To start promoting your introductory offers, be sure to select “Promoted Introductory Offers” on the Marketing screen in your fitness software. For more information, see the Mindbody Promote support article.
Regardless of how you choose to participate in Black Friday, Small Business Saturday, and Cyber Monday, make sure your customers and members know what to expect. Get notified to run special offers with Marketing Suite—Easily send email campaigns and use two-way text messages to promote your holiday specials or events.
There are many opportunities waiting for your fitness business as the end of the year approaches. And with a little imagination and effort, you can get your share of the holiday income pie.
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Are you ready to start preparing for the holiday season? Download our holiday calendar to get started. See the guide
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We are committed to your privacy. Mindbody uses the information you provide to contact you about our relevant content, products and services. You can cancel your subscription at any time. ViewPrivacyPolicyBlack Friday is the biggest sale of the year, once a year. Customers know it, and so do business owners. So you can use it to sell before the year is up. This article is your guide to join Black Friday 2021 and earn more money online. We’ve put together five tips you can start implementing today so you can take advantage of impulse buyers.
Highlighting this is very important, because what’s a Black Friday sale without discounts, price cuts, and discounts.
Remember our conversation with Feranmi from Nifris, customers forget you and it’s your job to remind them. Leverage your existing customer base during Black Friday sales. If you have access to customer details, send personalized emails, SMS and WhatsApp messages.
Your brand can lose customers if you use generic ads and social media posts. Everyone loves to spend money on Black Friday, get them to spend it for you by contacting them personally.
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Your customers buy on social media, so you need to have a plan to get them to buy from you on Black Friday sales.
Early birds are one Black Friday tactic to maximize holiday sales — but latecomers are another. While Black Friday is coming to an end for your competitors, you can plan an extended one-day sale to attract more shoppers to your corner.
Since consumers associate the words “Black Friday” with deals that can’t be missed, your expansion is sure to bring you more profit.
In order not to leave your customers disappointed, make sure you have enough stock. Make sure you have a lot of best selling products so you can keep up with demand and make a good profit. The same goes for overloading an item that won’t sell because it will cost you in the long run