Big Brands Marketing To Small Business – Before embarking on this wonderful journey that we all know as business, I worked at a large Peggy Olsen brand agency in downtown Chicago helping world-renowned brands create successful marketing strategies.
My client list has included entertainment, consumer services, health care, and non-profit organizations, and each one is very different, but do you want to know something like the one they all have in common? Everyone has fallen victim to common marketing problems at one point or another. You might think the big boys have it together, but let’s be honest, they live on a prayer just like the rest of us and try to make the best of often less than perfect circumstances.
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So what can you learn from these pitfalls, you ask? Is there a way to avoid them? It really does, my friend! And knowing what they are is the first step to not becoming their victim.
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It’s human nature to want to be loved, isn’t it? But in the market, as in life, when you try to be everything to everyone, you end up being nothing to anyone. One of the most important things you can do in your business and marketing is to know who your
It’s people – the people who will contact and advocate for your brand – and focus on them.
As an entrepreneur, your resources, including your time and hard-earned money, can sometimes be limited. Spreading these resources too far and trying to appeal to everyone will limit your results. Finding your people, getting to know them and speaking directly to them will help you build strong relationships with the right audience that will drive your business forward.
If you take nothing away from this post, take this – for any strategy, startup or campaign to be successful, you need to know what your first goal is and how you’re going to track your success .
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When we are just starting out, some of us tend to try to do everything at once. The crazy fun of making to-do lists by psychologists. But just like knowing who your people are, narrowing your focus to the core goals that you feel are most important to you can help you organize your efforts and focus your energy. yours so you can hit it out of the park.
If you try to kill him at all, you will fail. Exhibit A – Social media. It’s a proven fact that you can usually only trust someone to take one action on your post, if at all. So if you ask them to click on your site AND comment, they’re more likely to do one or the other, which can lead to lower results than asking them to click only. Go ahead, friend!
As much as we wish it were true, we can’t start a campaign and expect to see traffic the next day (even big brands can’t). Like fine wine, these things take time to ferment and begin to work their magic.
Don’t change your campaign goals or edit your website or give up freebies or give up on your social media account if you haven’t seen the results you want in a week. Give it time. And by time I mean a month
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Before you start changing things. A knee-jerk reaction does nothing but give us the false impression that we are doing something.
Earlier, I was always getting requests from clients asking for new and innovative campaign methods. But when push came to shove, they almost always went back to what they were doing before because it suited them.
Don’t fall into the trap of comfort. The market place is never the same from day to day. We all have the algorithms of Instagram and Pinterest to thank for that. Trying to fight change will only hinder you.
It’s okay to stick with the status quo sometimes, but that’s not a sustainable long-term strategy – you just have to go with what you know and feel comfortable with. You should always come up with new solutions to old problems because it helps keep your brand fresh and ahead of time. So be flexible in your approach and try to approach each project with fresh eyes. If something doesn’t work, don’t be afraid to try something else.
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I firmly believe that if you are not learning, you are not doing well. We all go into business initially believing we know who our people are and what they want. So we’re going to give it to them, dammit!
You may have created your fitness blog to appeal to millennials, but it works especially well with new moms. Or maybe you’re sure your restaurant menu is perfect, but you realize that the specials you offered last month completely killed your customers. Listen to these lessons.
. If you’re not digging into all the data you can find about your audience and campaigns, then you’re missing out on opportunities to promote your brand. So head over to Instagram and Pinterest and get your facts straight. Open Google Analytics and find out how people interact with your website. Give your audience options and give them places to easily comment. To truly serve and to serve well, you must first listen and learn.
So there you have it. 5 lessons that even big brands struggle with. Isn’t it refreshing to know that even the biggest organizations are trying to fix it? If you take these lessons seriously and try to implement them in your business, you will see results in the form of stronger relationships with your audience and more focused guidance to push you forward.
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I’m Morgan – a mother, seller and entrepreneur. I’m here to take the confusion and frustration out of marketing your business so you know
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